How the heck did Jennelle Eliana’s “Van Life” YouTube channel blow up with 1.3 million subscribers in two weeks?
When I saw this, I decided to reverse engineer her channel to see how she did it. Her channel had zero subscribers on the 7th of July 2019, and two weeks later, she had got 1.3 million subscribers, and this was only with two videos.
Watch the video below where analyze her channel to see what factors contributed to her success and how you can do the same for your own channel.
At the time of recording the video above she had over 1.5 million subscribers and only three videos. The last one was only uploaded two days ago and already has got 3.2 million views. As you can see, the channel home page is very simple, and there’s nothing flashy about it.
On her about page, she says, “I made this channel to document my life living and traveling in a 1995 GMC Vandura Explorer with my pet snake, Alfredo. I hope to inspire you guys to get out there and do what makes you happy”. Her stats show that she joined YouTube at April 8th, 2018. Currently, her channel has over 22 million views.
She also has an Instagram following, so let’s look at that. She has 258,000 followers and only 37 posts.
You think that contributed to her success?
Let me know in the comments below why you think her channel blew up in just a short time. I’d love to read your comments, and I’m sure others would too.
Let’s take a look at her videos.
Her first video is titled “Van tour, solo female traveler lives van life with pet snake”.
When I analyzed her top key words her video was ranking for, it included a girl and her van, solo female van tour, van life girls. That video, at the time of this recording, has over 6.8 million views and gets 3.314 views per hour.
Now, that’s pretty good.
Let’s take a look at the second video titled “How I shower living in a van“. It currently has over 12.6 million views and gets five and a half thousand views per hour.
Her top keywords include how to shower living in a van, van shower or van showers, a girl in her van, van life girls, van lifer, van girls. Obviously, her main target audience is people who want to live in a van. Most of these would include young girls and guys.
I can’t access the demographics for her channel, but I highly suspect that most of them are going to be young guys.
Look at the Google Trends image above and you’ll “van life” is trending. As you can see from the image, there’s a spike in interest for van life. This is not only in the United States but also overseas.
For example, when I went to New Zealand, there were hundreds of young people living life in a van all over the country. Many of these were single people that have been living in a van for over a year, others included young families that were living and traveling in a van.
Let’s take a look at Jennelle’s competitors on YouTube to see how popular van life is. The top videos are only a few days or a few months old and have gained millions of views. You can see that van life is currently a very hot topic, and Jennelle is riding that trend.
Here’s an interesting quote from a YouTube spokesperson…
“We have found there to be a general rise and interest around sustainable living on YouTube”, a YouTube spokesperson tells Tubefilter. “In fact, videos on sustainable living have doubled this year with some of the top categories being van life, tiny home, minimalism, and zero waste”. The spokesperson added that videos related to van life increased over 4.5 times last year versus 2017. “
You can see that the interest in van life has increased dramatically in the past year, and I showed you perviously that it’s currently trending on Google Trends.
Here’s the analysis of the third video that Jennelle recorded titled “How do I live in a van Q&A”.
Obviously, she got a lot of questions in her comments asking about her van life. At the time of this video recording, it has gained over 3 million views. The top keywords include how do I live in a van, van life, van living, Jennelle Eliana. Obviously, we don’t know all the factors that contributed to the success of Jennelle’s channel. She might have a huge email list. She may have friends that have huge social media channels. Let me know in the comments below why you think her channel blew up.
What are the big takeaways from Jennelle’s successful channel that you can use for your own channel?
- Pursue a hot trend in your niche.
Keep up with hot trends in your niche because you might be able to do a video that capitalizes on that trend.
- Use online tools.
Use online tools such as Google Trends, TubeBuddy, and vidIQ to look for the hot trends in your niche. You can even set up Google Alerts that emails the top news in your niche.
- Make videos that stand out from your competitors.
As you can see, Jennelle stands out from her competitors because she has a pet snake while she’s traveling in her van.
- Create attractive thumbnails.
Create attractive thumbnails that stand out from your competitors, so when people are searching for information in the search engines they’ll be able to click on your thumbnail instead of your competitors.
- Be authentic.
If you watched Jennelle’s videos, you can see that she’s very authentic. When you create your own videos, just be the best version of yourself instead of trying to copy somebody else.
- Have a great hook.
As you can see from Jennelle’s videos, she hooks you right at the beginning of the video so you can keep watching.
- Tell a story.
Jennelle’s first video is over 27 minutes long, so obviously, she’s telling a great story that captures the interest of her audience. The second and third videos are over 10 minutes long, so she’s able to maintain the interest of her viewers for over 10 minutes.
When you create your own videos, think about telling a story that captivates your audience’s attention.
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